Destination Digital

A little something about us

Destination Digital is an online content & digital creator marketing agency rooted in over 10 years of experience in content creation and working with digital creators (online content creators and influencers), tourism boards and travel brands from around the world.

We believe in cross-border collaboration and built a strong and vast network of professionals from across Europe.

Our network consists of digital creators like copywriters, bloggers, videographers, vloggers, photographers, influencers and also consultants in destination and hospitality marketing with years of experience.

Together we offer creative content solutions and a range of tried and tested influencer marketing concepts or tailored campaigns.

Discover our services below and find out how we can be of value to you.

Waves from Berlin,
Bjorn


Services

Destination Digital - Content marketing services

Content

Creation

Looking for engaging copy, videos or images for your website or social media ?
We got you covered!

Our digital creator network of professional copywriters, videographers and photographers is at your disposal in a wide variety of languages like English, German, French, Dutch, Danish, Swedish, Norwegian, Italian, Spanish, Portuguese, Russian, Latvian, Polish, Czech,...

Optimisation

Struggling to keep your content up to date and relevant in a world of ever changing algorithms in search and social?

Let us help you optimise your website, blog or social channels to the latest SEO and SMO rules.

Strategy

You have great and optimised content already ? Perfect!

We happily put together a content strategy to leverage your content on both your website and social channels and get your message out there.


Destination Digital - Digital creator or influencer marketing services

Digital Creators

Identification

Do you find it hard to find the right digital creator (content creator or influencer) to work with ?

That's completely normal. There are a lot of digital creators out there to choose from and it's truly a challenge to separate the wheat from the chaff.

Let us help you find your perfect match!

Our network of digital creators reaches the Benelux, French, DACH, Scandinavian, Baltic, Eastern European, Meditteranean and North American markets on a variety of blogs and social channels like Facebook, YouTube, Instagram, Twitter and Tik Tok.

All of them are professional and screened on content and community quality.


Relations

You found your match already ? Great ! Now the relationship starts.

Every type of digital creator has different ways of working and requires a tailored approach for them to create the content they love making best.

We 'speak their language' and believe we can help you create a long lasting relationship with some kickass content coming your way !

Destination Digital - Influencer marketing concepts

Concepts

Destination Challenges

This is probably our most known and successful digital creator concept. Let us explain how it works.

Destinations (DMOs) or travel brands put digital creators and their community to the test by giving them a variety of challenges related to activities, sights or partners they want to promote. The digital creators reach out to their communities asking for help to tackle the challenges.

This results in an interactive adventure that is shaped in the moment with unique content and great reach through engagement as a result.

By now over 70 destinations (DMOs) from 4 different continents took part.


👉 #DestinationChallenges


Content Blast

In times of COVID this is the perfect solution for you to stay top of mind and blast your message out there with the help of carefully selected digital creators that target your market.

👉 #ContentBlast

Destination Digital - Consulting services

Consulting

One on One

Do you have questions about your content or digital creator marketing and you'd like to have a one on one consult? We are only one video call away.


Workshops

Interested in training your team on how to deal with content and digital creators in times where people consume more and more content online ?

We created a variety of workshops for your team to tackle things like a pro. They are lead by professionals with years of experience in content & digital creator marketing.

  • How to work with digital creators like bloggers, vloggers or Instagrammers ?

  • How to build an effective content strategy and calculate your ROI ?


Public Speaking

Looking for speakers for your online marketing event? Drop us a line !

Our speakers address content & digital creator marketing topics in an engaging and fun way.

In the past they've been invited to speak at events like: TEDx, ITB, WTM, Berlin Travel Festival, Social Media Week, New Trends in Tourism conference in Gdansk and the LIAA Latvia tourism conference,...

The Team

Destination Digital - Bjorn Troch

Bjorn Troch

Bjorn founded Destination Digital as a logical next step after having worked as a social media marketer and content creator for 15 years, building up a strong professional network of content creators, tourism boards and travel brands from around the world.

His career started as a business developer for 2 social networks between 2006 to 2010. After that he embarked on a new professional challenge as a content creator aka The Social Traveler and managed to build an engaging community of over 20.000 friends & followers that got to influence his travels.

In 2014 he launched the influencer marketing concept Destination Challenges which by now has been organized in over 70 destinations around the world.

Bjorn shared his experience(s) on the stages of TEDx, ITB, Berlin Travel Festival, Social Media Week Hamburg, New Trends in Tourism conference in Gdansk and the LIAA Latvia tourism conference.

Destination Digital - Natalie Ruoss

Natalie Ruoss

Natalie has over 15 years of experience working in communications and influencer marketing for tourism, culture and entertainment brands. Among others she worked for the German National Tourist Board, for Hamburg Marketing, where she coordinated the international PR for the opening of the spectacular Elbphilharmonie concert hall, for the city marketing of Mannheim as well as for Madame Tussaud’s Berlin. With her experience in 360 degree marketing campaigns, she knows the side of tourism companies and how to integrate influencer relations into their communication.

Destination Digital - Kash Battacharya

Kash Battacharya

Kash has over 10 years of experience as a digital creator. He founded Budgettraveller.org to help people travel on a budget and by now he's considered as an authority in the field. He even got a successful travel book published called 'The Grand Hostels' which guides you to the best hotels in Europe.

He also runs campaigns for travel brands and tourism boards. He for example developed 'BlogVille Emilia Romagna' with Traveldudes.org and the Emilia Romagna Tourism Board and won the best DMO innovation award at World Travel Market 2012 for it.

Over the years he has built a massive professional network and became a giant in the world of digital creators in travel.

Lelde Benke

Lelde knows a good story. Having completed a degree in journalism she found herself working in PR and marketing for the travel industry early on. She spearheaded the influencer relations efforts of the Latvia National Tourism Board and with great success.

She's here to help and consult travel brands and destinations to identify and share their stories. In her free time Lelde is also an avid blogger at 'Life in Riga'.


Destination Digital - Denisa Kostolanyiova

Denisa Kostolanyiova

Denisa is all about "relationships".

Over the period of 6 years, she's built an extensive network of tourism professionals and worked with brands like GetYourGuide, fromAtoB and PaulCamper.

She's been consulting companies and content creators on monetization, branding and customer loyalty strategies while building her reputation as a speaker on the topics of affiliate marketing and partnership building.

Destination Digital - Svenja Goebel

Svenja Goebel

Svenja has her professional roots in media studies and journalism. The past 10 years she specialised in social media management and performance marketing.

She built her experience in the automotive, food, travel and lifestyle industry. Her heart, she says, belongs to travel und capturing stories.

On her blog Schnitzel & Schminke she covers topics close to her heart, meaning femcare, sustainability and travel.

Destination Digital - Gregor Kleczkowski

Gregor Kleczkowski

Gregor describes himself as a creative, rather than a marketer, and yet he has quite some experience in both fields. He loves to think outside the box and to create innovative omnichannel campaigns.

Greg adds a deep understanding of hospitality marketing. He was responsible for the marketing of Wombat’s City Hostels for 7 years and now works as a trainer and consultant, i.a. with the Austria Hotel Association.

He focuses on creating synergetic collaborations between hospitality partners and content creators.

In 2019 he decided to escape everyday life, pack his family and travel the world for 6 months. They shared the adventure on lovelytravelfamily.com

Who we worked with

Tourism boards


Countries

Germany - Austria - Canada - Denmark - Latvia - Ireland - Wales - Bulgaria - Tunisia - Honduras


Regions

🇩🇪 Brandenburg - Mecklenburg-Vorpommern (MVP) - Lower Saxony - North Rhine-Westphalia (NRW) - Saarland - Thuringia - Harz - Saxony 🇨🇦 Newfoundland - Nova Scotia - New Brunswick - Quebec - Prince Edward Island - Ontario - Manitoba - Saskatchewan - Alberta - Yukon 🇦🇹 Tirol - Innsbruck - Wildschoenau - Stubai - Alpbachtal - Woerthersee 🇪🇸 Catalunya - Costa Brava - Valencia 🇱🇻 Latgale - Liepaja - Kuldīga 🇮🇪 Hidden Heartlands - Ancient East 🇳🇱 Brabant 🇮🇹 Trentino 🇫🇷 Occitanie


Cities

🇩🇪 Berlin - Hamburg - Hannover - Frankfurt - Dresden - Leipzig - Trier - Saarbruecken - Erfurt - Lüneburg - Wolfenbüttel 🇨🇦 Montréal - Toronto - Winnipeg - Edmonton - Ottawa 🇧🇪 Brussels - Ghent - Tournai - Bruges - Leuven - Mechelen 🇱🇻 Riga - Liepaja - Kuldiga 🇦🇹 Innsbruck - Kitzbuhel 🇳🇱 Rotterdam - Utrecht - Gouda - The Hague 🇫🇷 Paris - Metz 🇵🇱 Gdansk 🇱🇺 Luxembourg 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Cardiff 🇨🇿 Brno


Events

Creator's Lounge at Berlin Travel Festival
Destination Beers in Berlin


Travel Brands

Skyscanner - Wombats

Wanna know more ?

Drop us an email and we'll get back to you before you can say supercalifragilisticexpialidocious...

bjorn@destinationdigital.agency

+32471463799

Are you a digital creator and interested in becoming part of our network?

Apply here: https://forms.gle/Tcdff61TESwc39yH6